Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
- Button it, beer snobs
- Luring the ladies
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akhbar-e-jahan
on
01 September, 2010 09:13:29
Wonderful post... Very informational and educational as usual!
James
on
07 July, 2010 01:02:40
I've heard Barack's beer choice -- goose island's 312 urban wheat -- will be imported into the UK next month. Hopefully it will be ...
Kristy McCready
on
06 April, 2010 04:10:12
Hi Rob,it's Kristy from BitterSweet. Great to see you at our event (sorry we didn't get more of a chance to catch up!!) and glad ...
Matt Hendry
on
12 February, 2010 04:04:14
Cabdice Alstrom has a great Feature about beer snobery in Beer Advocate .Candice republished it on her blog .
http://www.scandalouscandice.com/pork_chops_chicken/2010/01/how-to-lose-friends-and-alienate-the-industry.html?cid=6a00e551becc98883401287772a191970c
MikeMcG
on
09 February, 2010 09:42:34
Agreed there is much more to lager than the pale & fizzy stuff many beer-geeks make disparaging comments about, but perhaps the reason they are ...
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