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Diageo invests 650m euros in Irish brewing

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Larry Nelson on May 10, 2008
Diageo has affirmed Ireland its centre of global brewing excellence, announcing yesterday capital expenditure plans totalling 650 million euros (£520m) over the next five years.Surprising sceptics who anticipated the closure of St James’s Gate when Diageo announced its operations review ...
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Aussie puts beer's safety over child's

Rob Brown May 13, 2008
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A motorist has been fined for strapping in a case of beer rather than his five-year-old child as he drove across the Australian outback, according to the BBC. The unnamed antithesis of the responsible drinker secured a 30-can pack ...
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Production kicks off in Ardagh Euro 08 bottle deal

Rob Brown May 13, 2008
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The sponsorship machine for the forthcoming UEFA Euro championships is now at full throttle with specially branded Carlsberg bottles flying from a Polish glass plant.Ardagh Glass has teamed up with the Danish multinational to produce premium 33cl and 50cl glass ...
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New brands on SE Asian horizon as million elephants hit shops

Rob Brown May 12, 2008
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Increased competition in one corner of the booming Southeast Asian beer market has led to a new brand being launched. And the Carlsberg and Laotian government joint venture Lao Brewery Company (LBC) has suggested that its latest beer, Lanexang, could ...
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Revenues up as APB braves Chinese challenges

Rob Brown May 09, 2008
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An Asian brewing powerhouse has braved a challenging six months in some markets to achieve a 14% hike in revenues. Asia Pacific Breweries (APB) reported losses in its Chinese and south Asian operations today but said it had seen an ...
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Belong ad campaign cleared by ASA

Rob Brown May 07, 2008
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Complaints about an advertising campaign for one of Britain’s best-selling lagers have been dismissed by the Advertising Standards Authority (ASA). The agency announced today that three ads – one poster and two TV – in Carling’s Belong campaign have been ...
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