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CR Snow

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Of all the world’s beer markets, China is arguably the most competitive – there’s no clear-cut number one, with as many as six brewers possessing the means to claim the top rung. After a decade of consolidation and rapid expansion, the leader for the moment is CR Snow, buttressed by the success of the world’s leading beer brand, Snow lager. Editor Larry Nelson met with CR Snow chairman and SABMiller managing director Ari Mervis to find out how the company plans to stay ahead of the chasing pack. (BG Mar/Apr 2011)

The Beer World Cup

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