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Home | Features | Guest Columnists | Ros Shiel | Beer's unisex appeal

Beer's unisex appeal

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For the longest time the marketing and presentation of beer has been male-focused to the virtual exclsuion of women. The best beer marketing isn't gender specific but work can be done on presentation, says Ros Shiel.

Shiel

 

Ros Shiel
Freelance PR Consultant

BG February 2009

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