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Home | Features | The Right Call - Marketing in Africa

The Right Call - Marketing in Africa

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The language of marketing beer in Africa - premiumisation, price points, and activations - isn't that different than anywhere else in the world. But how does one slake the thirst of someone earning as little as the equivalent of US$2 a day? SABMiller Africa marketing director Dave Carruthers explains how it's done. Interview by Larry Nelson. (BG Jul/Aug 2011)

The Beer World Cup

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