Rexam works with SABMiller in Czech
Can decorated with thermochromic ink
Beverage can maker Rexam has partnered with SABMiller in the Czech Republic to create a stand-out look for their non-alcoholic beer brand Birell.
The cans are decorated with Rexam’s thermochromic inks and matt over varnish. Thermochromic inks change colour when the beverage reaches the ideal temperature for consumption, while the matt over varnish adds a soft finish, reinforcing Birell’s premium brand positioning.
Birell brand manager Petr Kouble commented that SABMiller called upon Rexam to deliver a look that would differentiate the product. “We worked together to develop a creative range of new designs that will stand out in a competitive market place and that our customers will love.”
The 500ml cans are being manufactured at Rexam’s Enzesfeld plant in Austria. They will be on shelf in Czech Republic come spring 2015.
Rexam is a leading global beverage can maker with 55 can making plants in more than 20 countries employing around 8,000 people.