Nov 2016 e-magazine

Malta's Simonds Farsons Cisk targets international growth ...
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Craft brewing: Italy’s Le Baladin

One of the original rock stars of Italian craft, has big ambitions ...
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Three buses

Genuine marketing innovations are rare - here's three to start '16...
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20:20 vision: take the over

Craft beer growth is unstoppable unless definition concerns trip it up...
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Home | News | Marketing


LTA seeks sponsor to fill InBev's shoes

The British Lawn Tennis Association has announced the start of its hunt for sponsorship following the termination of its 30-year association with InBev earlier this year.The
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Peroni NA kicks off Canaries campaign with style

SABMiller’s campaign to make Peroni Nastro Azzurro synonymous with all that is cool continued this week with the launch of the Italian brand in the ...
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Heineken remains in UEFA play

Heineken has renewed its long-standing contract with UEFA to sponsor the UEFA Champions League for a further three years, remaining a principal sponsor through to ...
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Michelob campaign aims for sophisticated set

Michelob is looking for more elbow room in the UK’s premium lager market with an advertising campaign reinforcing it as a top class tipple. Brand-owner ...
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Top Polish marketing role for Brownsey

Polish brewing powerhouse Kompania Piwowarska, a SABMiller unit, has picked its new head of marketing, sales and distribution from the ranks of breakfast cereal giant Kellogg’s. Kevin ...
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New brands on SE Asian horizon as million elephants hit shops

Increased competition in one corner of the booming Southeast Asian beer market has led to a new brand being launched. And the Carlsberg and Laotian ...
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Belong ad campaign cleared by ASA

Complaints about an advertising campaign for one of Britain’s best-selling lagers have been dismissed by the Advertising Standards Authority (ASA). The agency announced today that ...
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Peroni NA launched in Russia

Italian premium lager Peroni Azzurro’s quest for global adoration has reached its next leg with a foray into Russia. Brand owner SABMiller hailed the latest launch of its Latin ...
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SABMiller appoints van Amerongen

Following the finalisation of its Grolsch acquisition in late February, SABMiller has appointed Ronald van Amerongen as international brand director for the same name brand.Van ...
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Sainsbury's launches beer competition

Sainsbury’s is launching a brewing competition that guarantees at least 15 entrants an order from the UK national supermarket chain.According to Sainsbury’s beer and cider ...
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Carlsberg to distribute Modelo in '08

Already an exclusive importer of Carlsberg beer in Mexico, Grupo Modelo is once again collaborating with the Danish brewer to have its brand portfolio distributed ...
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Starobrno scoops top prize in Czech beer awards

The Czech Republic’s smaller brewers stood their own against their large internationally-owned competitors at last night’s Ceske Pivo (Czech Beer) Awards.Starobrno, owned by Heineken, scooped ...
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Hobgoblin's cheeky take on Halloween

Hobgoblin, the British strong dark ale from Wychwood that ruffled features a few years back with the strapline, “What’s the matter lagerboy, afraid you might ...
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Brown recreates IPA voyage

Brewers’ Guardian marketing editor Pete Brown sets off this month this month on a literal voyage of discovery, retracing the journey undertaken by a barrel ...
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Diageo rolls out Guinness brand extension

Impressed by the results of a three month on-trade trial, draught Guinness Red is to be rolled out across Great Britain. The launch is being ...
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