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Making the most of drinktec

09.09.2017
Your week in Munich is only partially about what's in the exhibition halls ...
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Exhibitors: what’s hot at drinktec

09.09.2017
There are 1,500 stories to be told. Here are some of the most compelling...
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Three buses

04.02.2016
Genuine marketing innovations are rare - here's three to start '16...
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20:20 vision: take the over

14.12.2015
Craft beer growth is unstoppable unless definition concerns trip it up...
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Marketing

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Carlsberg signs Barnsey

22.03.2010
Brewer kicks off World Cup comp
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CUB pulls 'Man plums' ad

22.03.2010
Carlton indecisive on risqué beer ad...
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Gambrinus grows in Sweden

15.03.2010
Almost 2 million sold last year...
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Caffrey's cuts abv

11.03.2010
Brand relaunch backed up with POS marketing...
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Dogfish, Italians arriving in UK

19.02.2010
US craft brewer's portfolio launched this week...
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Bud crowned king beer brand

17.02.2010
Budweiser tops global beer brands list...
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Trappists foresee export increase

11.02.2010
Chimay to get global re-design...
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SIBA in £40K cask ale push

01.02.2010
Cash to go on POS marketing...
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Bud ads 'not harmful'

06.01.2010
ASA clears Budweiser campaign...
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Watchdog bans 18.2% beer

04.12.2009
Tokyo 'encouraged' binge drinking...
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Carlsberg kicks off new FA deal

09.09.2009
Danish brewer renews UK football sponsorship ...
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Courage to appeal ASA ruling

15.04.2009
The brewer behind Courage beer today vowed to appeal an advertising watchdog ruling banning it from running part of a £2 million ad campaign.  Brand-owner ...
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Baltika ships out to Vietnam

30.03.2009
Baltika, the brewer behind Russia’s best selling beer, has begun shipments to Vietnam as demand for premium brands continues its ascent in the country. The ...
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Pilsner Urquell tees up sponsorship deal

14.01.2009
The makers of Pilsner Urquell have signed a five-year sponsorship deal making the premium positioned brew the official beer of golf’s Open Championship.  Brand-owner SABMiller ...
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Beck's Vier hits Wembley Arena

12.01.2009
A-B InBev has continued its efforts to strike a chord with the fashionable young things of Britain by becoming the exclusive beer supplier to London’s ...
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Amsterdam Worldwide wins Hoegaarden contract

09.01.2009
As the international wheat beer market continues to grow, A-B InBev has awarded communications agency Amsterdam Worldwide the first ever global contract for the Hoegaarden ...
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Stella's 1366 roots 'fantasy not fact'

26.11.2008
Any suggestion that the recipe for Stella Artois was formed back in the mists of the 14th century has no grounding in established fact, InBev ...
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Tiger Beer in 'ladyboy' ad row

26.11.2008
A Tiger Beer ad that featured a scantily dressed transsexual in a provocative pose has been banned after an advertising watchdog ruled it was “inappropriate, ...
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Coors responds to ASA child appeal charge

20.11.2008
Coors has responded to yesterday’s judgement that it acted irresponsibly by placing an ad for Carling Lager on a website frequented by children by saying ...
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ASA rules Coors ad lured children

19.11.2008
Coors Brewers Ltd has been banned from using an ad for Carling lager – in the form of a weblink and computer game screenshot - on ...
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Beck's targets hip set in MTV deal

28.10.2008
InBev UK’s strategy of aligning its brands with cultural events continued this week with Beck’s Beer and the 2008 MTV Europe Awards striking a sponsorship ...
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Carlsberg's regret at misleading ad

27.10.2008
Carlsberg UK has been ordered to shelve a TV ad for its Draughtmaster system after it was deemed misleading by an advertising watchdog.  The offending ...
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Swinging sixties Stella ads unveiled

15.10.2008
InBev UK’s strategy for winning more market share for the new 4% ABV version of Stella Artois was unveiled today. And the aim of the ...
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Coors Light ad 'juvenile' but not racist

15.10.2008
Coors Brewers Ltd has been banned from screening a television ad after it was judged likely to appeal to children but cleared of being racist. ...
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British pub-goers see beer in new light

07.10.2008
Colours of Beer, an innovative sampling programme that challenges consumers to see beer in a new light, is being trialled by a British pub group.Eight ...
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Cobra cartoon characters cleared

24.09.2008
Cobra Beer has been cleared of targeting children in an ad campaign that featured cartoon characters (pictured) supping the brew in a bar.  The poster ad, ...
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Beck's Oktoberfest hits US

12.09.2008
Beck’s Bremen-based head brewer was in the States to spread the gospel on all natural ingredients and the art of beer-making for the launch of ...
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S&N cleared in bubble ad controversy

04.09.2008
Complaints that a beer advert featuring knife-wielding chefs encouraged violence and targeted children have been dismissed by the Advertising Standards Authority (ASA).  Scottish and Newcastle UK’s somewhat surreal ...
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New image for Stella Artois

22.08.2008
InBev’s attempts to reinvent Stella Artois and distance the brand from the negative associations it has picked up in the UK continued today with the ...
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Lowe and InBev split

15.08.2008
InBev and advertising agency Lowe have ended a 26-year partnership after a rival ad firm bagged a lucrative contract to launch the latest 4% version ...
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Heineken announces Bond promotion

15.08.2008
Heineken is set to take its fifth dip into the world of espionage with a global promotional campaign for the latest Bond film Quantum of ...
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SABMiller targets European exports

29.07.2008
SABMiller says it is expanding its export operations across Europe, with its objective to “significantly” increase volumes over the next five years. New operations are ...
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