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Home | News | Marketing | Bud barley set for space study

Bud barley set for space study

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Bud ambition: to be the first beer brewed on Mars

Twenty barley seeds for be examined on the ISS

One small step for man one giant step for Budweiser: the American lager  is to have its barley seeds the subject of two experiments on the International Space Station.

Twenty of Bud’s barley seeds will be sent up to the ISS on a cargo supply mission, scheduled to launch from Cape Canaveral Air Force Station in Florida on 4th December.

It is hoped that the research on the International Space Station will reveal how barley seeds react in a unique microgravity environment. One of the experiments in space will focus on barley seed exposure with the second testing barley germination.

The seeds will be stay in space for approximately one month before being brought back down to earth for analysis by Budweiser’s innovation team. It’s hoped that the experiments will provide information on creating beer in space – Budweiser’s brand team recently announced an ambition to have Bud be the first beer on Mars – but also information on the production of barley back here on the third rock from the sun.

Budweiser vice president Ricardo Marques said, “Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars. We are excited to begin our research to brew beer for the red planet.”

Budweiser is partnering on the project with CASIS the Center for Advancement of Science in Space, a non-profit, non-government organisation that manages the research facility on the International Space Station; and Space tango, a payload development company.

To view the rocket launch live on 4th December, visit www.SpaceX.com

 

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