Coopers racks up sales record
Australian brewer surpasses 700,000hl in 2013
Coopers continues to make inroads in a declining Australian beer market, establishing an annual sales record by surpassing 700,000 hectolitres during 2013.
Sales reached 720,000hl during the year, a 4.7% increase on the 688,000hl sold in calendar year 2012. December 2013 was the brewer’s best month ever with 85,500hl sold, 13% up on the previous record holder of December 2012.
Managing director Dr Tim Cooper described the result as “pleasing”, especially so in a declining beer market. “Coopers has enjoyed average growth of more than 9.8% per year for the past 20 years and now represents more than 4.5% of the total Australian beer market.
“A significant portion of our growth for 2013 can be attributed to our international beer portfolio, as well as good growth from the mid-strength Coopers Mild Ale. Strong sales in Pale Ale and Sparkling Ale also drove the volume increase.”
Coopers brews Carlsberg and Sapporo under contract and also distributes Mythos and Kronenbourg 1664 through its distribution company Coopers Premium Beverages.