Canadian embraces cider
Variant to be tested in Ontario, Nova Scotia
The current craze for attaching cider variants to well-known lager brands has caught the attention of Molson Coors in Canada, with it this week launching Molson Canadian Cider.
Described as an English-style cider and produced from Canadian-only apples, the 5.0% abv beverage is said to possess a balanced medium sweetness and medium acidity.
“This launch demonstrates our focus on innovation to expand the Molson Canadian brand to better meet the evolving tastes of drinkers,” commented David Bigioni, VP marketing at Molson Coors Canada. “Molson Canadian Cider represents the next chapter in our Made From Canada strategy. The expansion of Molson Canadian into the cider category represents an opportunity for consumers to deepen their connection with one of Canada’s most iconic brands.”
Molson Coors brewmaster Steve Stradiotto noted that apples generally fall into four categories: sweets, sharps, bittersweets and bittersharps. “Molson Canadian Cider falls into the middle of this spectrum, offering a semi-dry taste with a bright apple aroma that will appeal to a variety of drinkers.”
Molson Canadian Cider has been launched in just two of Canada’s 10 provinces, Ontario and Nova Scotia. A national roll-out is possible depending on the success of these two test markets, according to a company spokesperson.