Making the most of drinktec

Your week in Munich is only partially about what's in the exhibition halls ...
read more

Exhibitors: what’s hot at drinktec

There are 1,500 stories to be told. Here are some of the most compelling...
read more

More Features >


Three buses

Genuine marketing innovations are rare - here's three to start '16...
read more

20:20 vision: take the over

Craft beer growth is unstoppable unless definition concerns trip it up...
read more

More Opinions >

Home | News | Marketing | New Belgium extends reach

New Belgium extends reach

Font size: Decrease font Enlarge font
New Belgium's top brew moves further afield

Top US craft brewer ramps up distribution

New Belgium Brewing has signed deals with a further eight US distributors, opening up the states of Louisiana and Alaska, the Fort Collins, Colorado-based brewer has announced. 

Louisiana will be New Belgium's 31st state of distribution and the brewer signed deals with seven distributors across the state: Eagle Distributing of Shreveport, Marsala Beverage, Southwest Beverage, Schilling Distributing, Champagne Distributing, Crescent Crown Distributing and Mockler Distributing. All seven deals will take effect on 1 April. 

In Alaska, New Belgium will distribute exclusively through the Odom Corporation, beginning on 18 March.

"Louisiana's got a great beer and food scene and Alaska has a deep beer culture", said New Belgium Brewing sales director Joe Menetre. "Both states have a deep appreciation of craft beer and we're looking forward to becoming part of those communities", he added. 

The expansion comes hot on the heels of last month's announcement that New Belgium - the third biggest craft brewer in the US - is now 100% employee owned.  

Further reading

Workers buy New Belgium

Tank boost for New Belgium

Two-tier recovery for US beer







The Beer World Cup

Rate this article