New Belgium extends reach
Top US craft brewer ramps up distribution
New Belgium Brewing has signed deals with a further eight US distributors, opening up the states of Louisiana and Alaska, the Fort Collins, Colorado-based brewer has announced.
Louisiana will be New Belgium's 31st state of distribution and the brewer signed deals with seven distributors across the state: Eagle Distributing of Shreveport, Marsala Beverage, Southwest Beverage, Schilling Distributing, Champagne Distributing, Crescent Crown Distributing and Mockler Distributing. All seven deals will take effect on 1 April.
In Alaska, New Belgium will distribute exclusively through the Odom Corporation, beginning on 18 March.
"Louisiana's got a great beer and food scene and Alaska has a deep beer culture", said New Belgium Brewing sales director Joe Menetre. "Both states have a deep appreciation of craft beer and we're looking forward to becoming part of those communities", he added.
The expansion comes hot on the heels of last month's announcement that New Belgium - the third biggest craft brewer in the US - is now 100% employee owned.