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Home | News | International | Bavaria N.V. celebrates banner 2016

Bavaria N.V. celebrates banner 2016

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The Bavaria portfolio: now with Palm added

Dutch brewer sets new record for annual turnover

Bavaria N.V. has announced a 14.8% increase in turnover for 2016, jumping from 531.3 million euros to €610.1m, crediting a combination of organic growth, innovations, international expansion and acquisitions. Net income grew from €30.2m to €32.9m.

The last was the most prominent factor, with Bavaria announcing in May 2016 that it had acquired a controlling 60% stake in Belgium’s family-owned Palm Craft Brewers. (And as of 2021, Palm is to be wholly owned by Bavaria.)

“The acquisition of Palm Belgian Craft Brewers was without a doubt the highlight of 2016,” said Bavaria CFO Frank Swinkels. “The merger of two family businesses was a unique moment in our history.”

During the year Bavaria also entered into a distribution agreement with Molson Coors UK for the sales, distribution and marketing of its brands in the United Kingdom. The portfolio consists of the brands Bavaria Premium, Bavaria 0.0%, Hollandia, Holland Import and Claro.

And it strengthened its position in the United States, in November 2016 acquiring Latis Imports, a specialist in Belgian specialist. Latis currently imports Belgium beers such as Palm and Rodenbach, and will now bring a wider portfolio of brands to the market, among them Hollandia and Claro

Bavaria also enjoyed volume growth in Africa. Its brewery in Ethiopia, Habesha, doubled its production capacity in 2016. (Habesha also boasts 8,000 local shareholders.)

Overall, capital expenditure totalled €51.1m during 2016. In addition to Habesha, Bavaria expanded its malt house in Eemshaven in the Netherlands.

Amongst Bavaria’s innovations was a gluten-free beer branded as Bavaria Premium Pilsener Gluten-Free.

And there was a shift in marketing at the close of the year. Bavaria discarded its slogan “So, now first a Bavaria” after 15 years in favour of a new slogan for use internationally, ‘Welcome to the family.”

Bavaria is family-owned, with it led by the 7th generation of the Swinkels family. Bavaria’s 26 brands are available in 130 countries worldwide, with it operating six breweries.

Bavaria is targeting €1 billion in net sales by 2020 while maintaining or improving its current EBITDA ratio. Environmentally it is looking to reduce energy, water, waste water and packaging by 10% per year to 2020.

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