image

Making the most of drinktec

09.09.2017
Your week in Munich is only partially about what's in the exhibition halls ...
read more
image

Exhibitors: what’s hot at drinktec

09.09.2017
There are 1,500 stories to be told. Here are some of the most compelling...
read more

More Features >

image

Three buses

04.02.2016
Genuine marketing innovations are rare - here's three to start '16...
read more
image

20:20 vision: take the over

14.12.2015
Craft beer growth is unstoppable unless definition concerns trip it up...
read more

More Opinions >

Home | News | Craft Brewers | Beer & food get popping

Beer & food get popping

Font size: Decrease font Enlarge font
image
The famous five: matched with the world's best bar snack

BrewDog explores overlooked ground with popcorn pairings

There’s still new ground to be covered in the ever-expanding world of beer and food matching. Consider the latest excitement from irrepressible Scottish craft brewer BrewDog, which has paired each of its five core beers with popcorn flavours.

Working with gourmet popcorn maker Joe & Steph, complementary beer and popcorn pairings have been devised:

* BrewDog Punk IPA with Joe & Steph’s Madras Curry with Lime & Black Onion Seeds popcorn

* Five AM Red Ale with Caramel, Pepper & Chilli popcorn

* This.Is.Lager. paired with Cheddar Cheese & Smoked Paprika popcorn

* Brixton Porter with Smooth Caramel & Espresso popcorn

* Dead Pony Pale Ale with Goat’s Cheese & Black Pepper popcorn

“Our mission is to make people as passionate about craft beer as we are, by pushing the boundaries of what beer can be and constantly experimenting with flavour,” said BrewDog co-founder James Watt. “This collaboration is a natural next step in our quest to elevate beer’s cultural profile, showcase its versatility and promote its ability to complement a wide range of food, whether it be beef jerky, burgers or popcorn.”

The popcorn is now being sold through all 18 UK BrewDog bars and from BrewDog’s online shop, with detailed tasting notes available on the popcorn’s limited edition packaging. 


Rate this article
1.00