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Home | News | Breweries | Modelo unveils mega-brewery plan

Modelo unveils mega-brewery plan

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Modelo director Mauricio Leya: "historic moment"

12mhl brewery expected to be operational spring 2019

Grupo Modelo is moving again to slake the world’s thirst for Mexican beers, announcing this week plans for a new brewery with an initial capacity of 12 million hectolitres.

The brewery, to be located in Apan in the state of Hidalgo about two hours east of Mexico City by car, will be producing an amazing 9,250,000 355ml bottled beers per day. And there’s scope in the design to have its capacity doubled to 24mhl.  The price tag is in the region of USD $750 million.

The level of investment is said by Modelo to be unprecedented in Hidalgo. Around 3,500 construction jobs will be required with 1,200 permanent jobs to be created thereafter.

Grupo Modelo and Anheuser-Busch InBev Middles Americas Zone President Mauricio Leyva described the investment as an “historic moment” for the company.

He said, “We are excited to invest and grow in the state of Hidalgo through Grupo Modelo’s brewery, which will feature the industry’s most advanced environmental protection technology and standards.”

The brewery will be the 11th in Modelo’s Mexican production footprint, following on from the completion of the 10th brewery on the Yucatan peninsula just ix months ago.

Modelo claims market leadership in Mexico, reporting a 58.2% share of the country’s beer sales. The per capita consumption is 60 litres. The country is the world’s fourth largest beer producer and the number one beer exporter.

And there appears to be need for the additional capacity. Leyva added that in 2016 Modelo’s volume growth was above the eight per cent industry average and that its exports increased by a double digit figure.

Pending planning permits and corresponding authorisations, construction of the brewery is expected to begin by the end of this year with brewing operations to commence in spring 2019.

 

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