BREWERS' GUARDIAN: MCUK names new marketing boss

MCUK names new marketing boss
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Rob Brown on 02 February, 2010 04:34:00
 
Molson Coors UK (MCUK) has put a new face in charge of marketing its portfolio
of beers, which includes the country’s best selling lager, Carling.
Chris McDonough will take over as the brewer’s marketing director in June
after leaving dairy giant Muller, where he is currently marketing and R&D
director and Irish general manager.
“Filling one of the highest profile marketing roles in the UK was never going
to be easy,” said MCUK chief executive Mark Hunter.
“But after an extensive international search we knew we had found the right
person and are delighted to welcome someone of Chris' calibre to join the UK
board.”
Following Chris’ arrival, existing interim marketing director David Preston
will take over the newly created role of director of commercial innovation.
Preston will report directly to McDonough.
McDonough – whose varied career has spanned marketing roles with Bacardi
Martini, Mars and German Pet Care – will oversee the strategy for Molson
Coors’ wide portfolio of beers, which includes Grolsch, Coors Light, Singa and
Blue Moon.
He said: “I’m absolutely delighted to be joining a company with the
international pedigree of Molson Coors. With a leadership team so committed to
building people and brands, it represents another exciting opportunity for me in
my career.”