Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
Beer's unisex appeal
Font size:
For the longest time the marketing and presentation of beer has been male-focused to the virtual exclsuion of women. The best beer marketing isn't gender specific but work can be done on presentation, says Ros Shiel.
Ros Shiel
Freelance PR Consultant
BG February 2009
DOWNLOADS:
Add to:
del.icio.us |
Digg
del.icio.us |
Digg
Email to a friend
Print version
Plain text