Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
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Anders Hummer considers that the drive to sustainability in brewing practices will be more easily achieved by multinational brewers interacting with peers at conferences and so forth rather than turning inward
Anders Hummer
Vice-President, Alectia Brew
BG June 2009
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