Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
Guest columnists
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Each issue of Brewers’ Guardian features the thoughts, comments, insights and witticisms of an invited guest columnist, occupying pride of place on the prominent final page. The column is very much the contributor’s shout, with the brief simply to entertain, offer insight and stimulate debate within (and beyond) the brewing industry.
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