Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
Fiscal froth: beer and government
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Charlie Bamforth considers the age-old contest of the brewer versus the taxman and discovers, bizarrely, that the policy-makers of today could learn a lesson on open-mindedness from Kim Jong-Il's North Korea.
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