Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
More than just mere words: beer and the media
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Charlie Bamforth kicks off his series on Social Sustainability, examining the brewing industry’s relationship within the context of larger societal concerns. The good professor loses sleep over a constant vexation: why is wine treated so much better by the media than needlessly humble beer?
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