Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
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Energy conservation meaures can be both big and small, from instlling an efficient wort-boiling system through to simply having staff turn off lights in an empty room. UC Davis professor Charlie Bamforth charts a clear direction regarding greener technologies.
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