Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
Is this the brewery of the future?
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The Martens family has been in the brewing business for generations, longer than better-known Guinness, but when it comes to thinking about the future its enviable heritage poses no obstacles. managing director Jan Martens has embraced continuous brewing, crossflow filtration, plastic packaging and other state-of-the-art practices with enthusiasm.
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