Poll: Ambush Marketing
Dutch brewers Bavaria captured the media's attention at the recent World Cup in South Africa with successful 'ambush marketing'. Would you consider using these tactics for your company at any event - large or small - to gain media coverage?
Universite Catholique de Louvain
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Unite de Brasserie et des Industries Alimentaires
Croix du Sud 2
Box 7
1348 Louvain-la-Neuve
T: +32 10 472913
F: +32 10 472178
E: sonia.collin@uclouvain.be
W: www.uclouvain.be/inbr
Principal: Prof. Sonia Collin
Courses offered:
- Complementary Master in Brewing Science (1 year - 60 ECTS, after 300 ECTS)
BRAS2MC – visit: www.uclouvain.be/prog-2009-bras2mc.html - Master Bioingenieur: Chimie et Bioindustries, Option 1C (2 years - 120 ECTS, after 180 ECTS)
BIRC2M - visit: www.uclouvain.be/prog-2009-birc2m.html
Registration deadline: May
Commencement: September
Number of students: 10-15 per course
Where are students from: Europe, South America and Africa
Language of instruction: French
Facilities: Pilot brewery, yeast propagators, sensorial analysis platform (sensorial analysis, GC/MS, HPLC/MS/MS, GC-O, GC-PFPD), conventional beer analyses
Details updated: 20th July 2010
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