Making the most of drinktec

Your week in Munich is only partially about what's in the exhibition halls ...
read more

Exhibitors: what’s hot at drinktec

There are 1,500 stories to be told. Here are some of the most compelling...
read more

More Features >


Three buses

Genuine marketing innovations are rare - here's three to start '16...
read more

20:20 vision: take the over

Craft beer growth is unstoppable unless definition concerns trip it up...
read more

More Opinions >

Home | News | Suppliers | New look for Bourbon County Stout

New look for Bourbon County Stout

Font size: Decrease font Enlarge font
Bourbon County's new look: limited quantities each year

Neck label has stand-out 'flag' added

Constantia Flexibles has given the labelling of Goose Island’s Bourbon County Stout a new look that allows the beer to, er, stick its neck out. 

Bourbon County Stout is claimed as the originator of bourbon barrel aging, with the stout nestled in barrels that previously held Jim Beam bourbon. For the past 23 years it has garnered and retained an enthusiastic following of beer lovers, with County Stout released in limited quantities on Black Friday (the day after American Thanksgiving). 

Last year Goose Island started work on enhancing County Stout’s packaging so that it was worthy of the beer. Instead of 12- and 22-ounce bottles, it is now packaged in an 18.9 ounce brown bottle with embossed lettering.

And Constantia Flexibles provided the labelling solution, executing an idea to add a ‘flag’ to the neck label, drawing consumer attention at the point of sale. 

The neck label is a full wrap with a 5/8” tab that pops out from the bottle. Special treatment was applied to the neck label to allow for two-sided printing of the flag component and to ensure that it maintained its perpendicular shape once applied. 

The back label was tapered to match the taper of the bottle with a custom die shape. 

The Beer World Cup

Rate this article