Taking Estrella Damm to the world
09.05.2012Estrella Damm has its sights set on the world, starting with the UK...
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Marketing
Swinging sixties Stella ads unveiled
15.10.2008
InBev UK’s strategy for winning more market share for the new 4% ABV version of Stella Artois was unveiled today. And the aim of the
Coors Light ad 'juvenile' but not racist
15.10.2008Coors Brewers Ltd has been banned from screening a television ad after it was judged likely to appeal to children but cleared of being racist. ...
British pub-goers see beer in new light
07.10.2008Colours of Beer, an innovative sampling programme that challenges consumers to see beer in a new light, is being trialled by a British pub group.Eight ...
Cobra cartoon characters cleared
24.09.2008Cobra Beer has been cleared of targeting children in an ad campaign that featured cartoon characters (pictured) supping the brew in a bar. The poster ad, ...
Beck's Oktoberfest hits US
12.09.2008Beck’s Bremen-based head brewer was in the States to spread the gospel on all natural ingredients and the art of beer-making for the launch of ...
S&N cleared in bubble ad controversy
04.09.2008Complaints that a beer advert featuring knife-wielding chefs encouraged violence and targeted children have been dismissed by the Advertising Standards Authority (ASA). Scottish and Newcastle UK’s somewhat surreal ...
New image for Stella Artois
22.08.2008InBev’s attempts to reinvent Stella Artois and distance the brand from the negative associations it has picked up in the UK continued today with the ...
Lowe and InBev split
15.08.2008InBev and advertising agency Lowe have ended a 26-year partnership after a rival ad firm bagged a lucrative contract to launch the latest 4% version ...
Heineken announces Bond promotion
15.08.2008Heineken is set to take its fifth dip into the world of espionage with a global promotional campaign for the latest Bond film Quantum of ...
SABMiller targets European exports
29.07.2008SABMiller says it is expanding its export operations across Europe, with its objective to “significantly” increase volumes over the next five years. New operations are ...
Czech brewers win GPI status
25.07.2008Czech brewers are toasting their success in gaining geographical protection indication from the European Union for the national brand Ceske pivo (“Czech beer”). The Czech ...
Coors creates business unit for female drinkers
10.07.2008Concerned about the apathy – or outright antipathy – of many women towards beer, Coors Brewers has created a business unit with a remit to ...
Kestrel Super in code of practice breach
08.07.2008The makers of a super-strength lager that delivers 4.5 units of alcohol in one serving have agreed to amend their marketing strategy after receiving a ...
Carlsberg sales soar at Euro 08
04.07.2008Carlsberg is claiming to have struck sponsorship gold with its 20-year backing of football’s European Championships. The Danish brewer says it sold 1.5million litres of ...
Weaker Artois launched in UK
26.06.2008The makers of Britain’s best-selling premium lager finally confirmed industry rumours today and announced it is venturing into the country’s fastest growing beer segment with ...
New Brazilian takes on British market
02.06.2008An independent importer is hoping to cash in on the cache that Brazilian culture carries by pushing a premium lager from Rio into the British ...
LTA seeks sponsor to fill InBev's shoes
29.05.2008The British Lawn Tennis Association has announced the start of its hunt for sponsorship following the termination of its 30-year association with InBev earlier this year.The ...
Peroni NA kicks off Canaries campaign with style
28.05.2008SABMiller’s campaign to make Peroni Nastro Azzurro synonymous with all that is cool continued this week with the launch of the Italian brand in the ...
Heineken remains in UEFA play
19.05.2008Heineken has renewed its long-standing contract with UEFA to sponsor the UEFA Champions League for a further three years, remaining a principal sponsor through to ...
Michelob campaign aims for sophisticated set
16.05.2008Michelob is looking for more elbow room in the UK’s premium lager market with an advertising campaign reinforcing it as a top class tipple. Brand-owner ...
Top Polish marketing role for Brownsey
14.05.2008Polish brewing powerhouse Kompania Piwowarska, a SABMiller unit, has picked its new head of marketing, sales and distribution from the ranks of breakfast cereal giant Kellogg’s. Kevin ...
New brands on SE Asian horizon as million elephants hit shops
12.05.2008Increased competition in one corner of the booming Southeast Asian beer market has led to a new brand being launched. And the Carlsberg and Laotian ...
Belong ad campaign cleared by ASA
07.05.2008Complaints about an advertising campaign for one of Britain’s best-selling lagers have been dismissed by the Advertising Standards Authority (ASA). The agency announced today that ...
Peroni NA launched in Russia
29.04.2008Italian premium lager Peroni Azzurro’s quest for global adoration has reached its next leg with a foray into Russia. Brand owner SABMiller hailed the latest launch of its Latin ...
SABMiller appoints van Amerongen
27.03.2008Following the finalisation of its Grolsch acquisition in late February, SABMiller has appointed Ronald van Amerongen as international brand director for the same name brand.Van ...
Sainsbury's launches beer competition
03.02.2008Sainsbury’s is launching a brewing competition that guarantees at least 15 entrants an order from the UK national supermarket chain.According to Sainsbury’s beer and cider ...
Carlsberg to distribute Modelo in '08
02.11.2007Already an exclusive importer of Carlsberg beer in Mexico, Grupo Modelo is once again collaborating with the Danish brewer to have its brand portfolio distributed ...
Starobrno scoops top prize in Czech beer awards
28.09.2007The Czech Republic’s smaller brewers stood their own against their large internationally-owned competitors at last night’s Ceske Pivo (Czech Beer) Awards.Starobrno, owned by Heineken, scooped ...
Hobgoblin's cheeky take on Halloween
25.09.2007Hobgoblin, the British strong dark ale from Wychwood that ruffled features a few years back with the strapline, “What’s the matter lagerboy, afraid you might ...
Brown recreates IPA voyage
17.09.2007Brewers’ Guardian marketing editor Pete Brown sets off this month this month on a literal voyage of discovery, retracing the journey undertaken by a barrel ...
Diageo rolls out Guinness brand extension
30.08.2007Impressed by the results of a three month on-trade trial, draught Guinness Red is to be rolled out across Great Britain. The launch is being ...
