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Marketing
Courage to appeal ASA ruling
15.04.2009The brewer behind Courage beer today vowed to appeal an advertising watchdog ruling banning it from running part of a £2 million ad campaign. Brand-owner ...
Baltika ships out to Vietnam
30.03.2009Baltika, the brewer behind Russia’s best selling beer, has begun shipments to Vietnam as demand for premium brands continues its ascent in the country. The ...
Pilsner Urquell tees up sponsorship deal
14.01.2009The makers of Pilsner Urquell have signed a five-year sponsorship deal making the premium positioned brew the official beer of golf’s Open Championship. Brand-owner SABMiller ...
Beck's Vier hits Wembley Arena
12.01.2009A-B InBev has continued its efforts to strike a chord with the fashionable young things of Britain by becoming the exclusive beer supplier to London’s ...
Amsterdam Worldwide wins Hoegaarden contract
09.01.2009As the international wheat beer market continues to grow, A-B InBev has awarded communications agency Amsterdam Worldwide the first ever global contract for the Hoegaarden ...
Stella's 1366 roots 'fantasy not fact'
26.11.2008Any suggestion that the recipe for Stella Artois was formed back in the mists of the 14th century has no grounding in established fact, InBev ...
Tiger Beer in 'ladyboy' ad row
26.11.2008A Tiger Beer ad that featured a scantily dressed transsexual in a provocative pose has been banned after an advertising watchdog ruled it was “inappropriate, ...
Coors responds to ASA child appeal charge
20.11.2008Coors has responded to yesterday’s judgement that it acted irresponsibly by placing an ad for Carling Lager on a website frequented by children by saying ...
ASA rules Coors ad lured children
19.11.2008Coors Brewers Ltd has been banned from using an ad for Carling lager – in the form of a weblink and computer game screenshot - on ...
Beck's targets hip set in MTV deal
28.10.2008InBev UK’s strategy of aligning its brands with cultural events continued this week with Beck’s Beer and the 2008 MTV Europe Awards striking a sponsorship ...
Carlsberg's regret at misleading ad
27.10.2008Carlsberg UK has been ordered to shelve a TV ad for its Draughtmaster system after it was deemed misleading by an advertising watchdog. The offending ...
Swinging sixties Stella ads unveiled
15.10.2008InBev UK’s strategy for winning more market share for the new 4% ABV version of Stella Artois was unveiled today. And the aim of the ...
Coors Light ad 'juvenile' but not racist
15.10.2008Coors Brewers Ltd has been banned from screening a television ad after it was judged likely to appeal to children but cleared of being racist. ...
British pub-goers see beer in new light
07.10.2008Colours of Beer, an innovative sampling programme that challenges consumers to see beer in a new light, is being trialled by a British pub group.Eight ...
Cobra cartoon characters cleared
24.09.2008Cobra Beer has been cleared of targeting children in an ad campaign that featured cartoon characters (pictured) supping the brew in a bar. The poster ad, ...
Beck's Oktoberfest hits US
12.09.2008Beck’s Bremen-based head brewer was in the States to spread the gospel on all natural ingredients and the art of beer-making for the launch of ...
S&N cleared in bubble ad controversy
04.09.2008Complaints that a beer advert featuring knife-wielding chefs encouraged violence and targeted children have been dismissed by the Advertising Standards Authority (ASA). Scottish and Newcastle UK’s somewhat surreal ...
New image for Stella Artois
22.08.2008InBev’s attempts to reinvent Stella Artois and distance the brand from the negative associations it has picked up in the UK continued today with the ...
Lowe and InBev split
15.08.2008InBev and advertising agency Lowe have ended a 26-year partnership after a rival ad firm bagged a lucrative contract to launch the latest 4% version ...
Heineken announces Bond promotion
15.08.2008Heineken is set to take its fifth dip into the world of espionage with a global promotional campaign for the latest Bond film Quantum of ...
SABMiller targets European exports
30.07.2008SABMiller says it is expanding its export operations across Europe, with its objective to “significantly” increase volumes over the next five years. New operations are ...
Czech brewers win GPI status
25.07.2008Czech brewers are toasting their success in gaining geographical protection indication from the European Union for the national brand Ceske pivo (“Czech beer”). The Czech ...
Coors creates business unit for female drinkers
11.07.2008Concerned about the apathy – or outright antipathy – of many women towards beer, Coors Brewers has created a business unit with a remit to ...
Kestrel Super in code of practice breach
08.07.2008The makers of a super-strength lager that delivers 4.5 units of alcohol in one serving have agreed to amend their marketing strategy after receiving a ...
