Industry fails on health advice

Heineken UK praised for clarity

85% of UK drinks ignore guidelines

British drinks producers are failing to warn consumers of the dangers of binge drinking on their products’ labels, according to a report released today.

Just 15% of drinks adhere to guidelines on the information that should be carried on labels, said the Department of Health, warning that mandatory codes of practice could be imposed if the industry does not improve its act.  

“Whilst there should be no need to bring in legislation when the industry can clearly sort it out themselves, we will not hesitate to act decisively if industry does not deliver,” said public health minister Gillian Merron.

“I expect to see more leadership from more of the major producers.”

The industry agreed in 2007 that drinks labels should carry a product’s alcohol content in units, recommended daily limits, the web address of the charity Drinkaware and a responsible drinking message. The government also recommended that packaging should advise against drinking when pregnant.

By the following year just 6% of labels were up to scratch. While recognising the improvement since 2008, the report warned that label redesigns currently being undertaken would mean that only 19% of drinks would meet the guidelines this year, unless decisive action is taken. An industry consultation period is now open.

“I invite industry as a whole to deliver on these assurances and look forward to finding a way to make this happen during the consultation,” said health secretary Andy Burnham.

A spokeswoman for InBev UK confirmed today that it will support the voluntary labelling scheme, adding: “This will be in addition to our support and funding for the independent Drinkaware Trust and the campaign for smarter drinking. ”

Molson Coors UK’s chief executive Mark Hunter said the company would re-label all its beers to carry all five of the recommendations and urged all in the industry to join in the consultation. Hunter added: “We want our product to be enjoyed, not abused.”

Managing director of Miller Brands Nick Miller said the firm includes all five of the recommendations on all the products it imports to the UK. He said: “Reminding adult consumers to drink sensibly is core to our business.”

The report praised Heineken UK, formerly Scottish & Newcastle UK, for the clear labelling of its Foster’s and Kronenbourg brands. Last year the brewer became the first in the UK to carry points information on its branded glasses, for Foster’s.