Dundalk takes on Black Lager

'Real growth opportunity': Black Lager

N.Irish and Malaysian trials for Guinness extension

Diageo’s Great Northern Brewery in Dundalk, Ireland, has taken on production of Guinness Black Lager, the group’s latest product innovation.

The brewery, which was ear-marked for closure in 2013 until the recession forced a rethink last year, is brewing the product for trials in Northern Ireland and Malaysia.

A spokeswoman for the drinks giant told BG further roll-outs would be considered, depending on the success of the brand in these markets.

Guinness Black Lager is brewed using malted and roasted barley, aromatic hops and lager yeast. It will be available in 330ml bottles and priced at the premium end of the lager sector.

“We are committed to growing the Guinness brand around the world and believe the test of Guinness Black Lager represents a real growth opportunity,” said Guinness global brand director Brian Duffy.

Dark lagers have been a growing force in the UK in recent years, with brand’s such as Budvar Dark, Bernard Dark and BrewDog’s Zeitgeist enjoying significant sales uplifts in recent years.

The Guinness team said the new offering “introduces a new taste profile to lager” with the cold filtration process producing a refreshing taste.

The Dundalk Brewery was saved from closure in January, 2009, when Diageo was forced to freeze plans to consolidate production at a new, 5.5 million hl plant in Lexlip, Co. Kildare and add capacity to its flagship facility, St James’ Gate in Dublin.

The shelving of the €650 million investment saved some 250 jobs at Dundalk, which lies just south of the Northern Irish border, and Kilkenny, further to the south.